First property: Do Fish Fart? kids book
Astronaut Col. Chris Hadfield said in his cover quote for our new children’s book about Lake Simcoe that “Children’s questions are often the clearest, and thus we learn the most by answering them.”
Everything about water today affects the future of our young, but what may be less obvious is how the fresh thinking of youth can help us all find new ways to think about water and enjoy it as a prelude for preservation and restoration. For this reason, youth hold a prominent place in our balanced portfolio of work .
Our serious regard for involving young people runs as a theme through all our activities – but our programming focus is partnering on outstanding media properties that kids love, parents trust, and teachers respect.
Where we are now
Books remain a most successful hub for transmedia youth properties. The Water Centre’s first media project therefore is a book, Do Fish Fart? – and Many Other Amazing Questions and Answers about Lake Simcoe that builds on the success of the Owlkids’ You Asked? bestseller authored by our founding Chair. We also have concluded an arrangement with Firefly Books for North American edition published April 2016.
Assuming success in 2016, the Centre hopes to explore expansion of this format both geographically (into other watersheds) and into other media, and begin to explore development of other youth media properties.